Category: Marketing

Interviews, spotlights and essays about marketing in endurance sports.

IRONMAN – please stop

A plea to IRONMAN to reconsider their merchandise and branding strategy. The quest for revenue growth is diluting the brand's association with toughness and commitment. Without this, the long-term health of the brand will suffer.

/ July 16, 2017

An inspiring triathlon brand: Is it possible?

Cycling went through a recent upheaval of new, hip, cycling brands that awakened everyone's love for the sport. We explore whether the same can happen to triathlon, and how this could be done.

/ July 4, 2017