Category: Featured

Featured stories feature some of the best interviews and content on our site.

I’m Siri, Your Coach: How Artificial Intelligence Will Make Us Faster, Stronger and Better, for Less

In recent years there has been a proliferation of data in personal health and fitness. It is now possible for AI and machine learning to be applied to endurance sport. Tailored training plans (based on personal data) and real-time corrective...

/ August 6, 2017

The Endurance Organization: 4 rules to live by

Companies have long borrowed concepts and analogies from the sporting world to help drive performance. Less often explored is whether there are more structural lessons for the organization. When setting strategy and making organizational changes, companies would do well to...

/ July 25, 2017

IRONMAN – please stop

A plea to IRONMAN to reconsider their merchandise and branding strategy. The quest for revenue growth is diluting the brand's association with toughness and commitment. Without this, the long-term health of the brand will suffer.

/ July 16, 2017