Month: July 2017

The Endurance Organization: 4 rules to live by

Companies have long borrowed concepts and analogies from the sporting world to help drive performance. Less often explored is whether there are more structural lessons for the organization. When setting strategy and making organizational changes, companies would do well to...

/ July 25, 2017

IRONMAN – please stop

A plea to IRONMAN to reconsider their merchandise and branding strategy. The quest for revenue growth is diluting the brand's association with toughness and commitment. Without this, the long-term health of the brand will suffer.

/ July 16, 2017

An inspiring triathlon brand: Is it possible?

Cycling went through a recent upheaval of new, hip, cycling brands that awakened everyone's love for the sport. We explore whether the same can happen to triathlon, and how this could be done.

/ July 4, 2017

Gamification: Let the endurance games begin

Endurance sport training provides fertile ground for gamification. Here we explore what techniques are being used today, what makes them successful, and what limits them.

/ July 4, 2017

Welcome to The Endurance Times

The last 20 years has seen the rapid growth of mass participation endurance sports. Numerous publications address the training needs of athletes, but there has been no focus on industry business dynamics…until now. Welcome to The Endurance Times.

/ July 4, 2017